By Phil Lempert
Take a travel throughout the brain of a Shopper
"What's my try of a ebook i have been requested to study? natural selfishness. How extreme are the underlinings? what percentage rates am i able to upload to my shows? How usually are the issues i think 'for yes' successfully challenged? Phil Lempert's Being the customer is off the charts on all 3 counts. And not-so-incidentally, notwithstanding Phil is a 'supermarket guru,' this ebook will tell an individual who markets anything."
--Tom Peters, coauthor, In seek of Excellence
"Being the customer is connoisseur analyzing . . . a scrumptious and fit source for the shrewdpermanent client and forward-thinking marketer. Set your flavor buds for Lempert's state-of-the-art insights and pragmatic suggestion at the one event all of us share!"
--Chip Bell, writer, Customer Love and Customers as Partners
"Phil Lempert convinces me i am whatever referred to as a shopper. it sort of feels i am obtuse, savvy, sensual, and picky-- and that my dynamics and demographics are regularly altering. So if you would like me to shop for anything, you should attempt to comprehend me. studying Being the customer turns out (to me) a true solid position to start."
--Barry Gibbons, former Chairman/CEO of Burger King
author and entrepreneur
"Rarely do you come back throughout a ebook that is as significant to scholars and 25-year retailers alike. Being the customer promises to either audiences by means of enlightening the reader on find out how to method severe concerns so as to achieve modern day quite difficult setting. it is simple to discuss hearing the voice of your consumer, yet Mr. Lempert offers a clean advisor as to the way you fairly can do it."
--Brian Perkins, around the globe Chairman, customer prescription drugs and Nutritionals crew, Johnson & Johnson
"Is there whatever extra American than selection? we think it, we call for it, we enjoy it. Phil Lempert is aware what your buyers really need, and the way you could aid them locate it."
--Steve Rivkin, President, Rivkin & Associates
coauthor, IdeaWise and Differentiate or Die
Read or Download Being the Shopper: Understanding the Buyer's Choice PDF
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