Download E-books Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business PDF

By Jean-Marc Lehu

Branded Entertainment explains how product placement, a long-time phenomenon in movies, has long past past this to embody all media. bringing up examples from movie, track movies, and computing device video games, the writer explains the historical past and improvement of product placement, merits of this kind of name ads, and strategies hired via varied manufacturers. most significantly, Branded Entertainment discusses the longer term percentages for utilizing this kind of promoting to recreate an emotional reference to consumers and to unfold the message throughout multimedia channels.

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