By Remy Stern
Whether it used to be a Ginsu knife, George Foreman Grill, Tony Robbins' motivational publication, kitchen equipment through Ron Popeil, or any of the numerous different well-known items which were advertised on infomercials through the years, admit it: you or a person you recognize has obtained one—and you are not by myself. final yr, one out of each 3 american citizens picked up the telephone and ordered a product from a tv infomercial or domestic procuring community, and in But Wait . . . there is More! journalist (and infomercial addict) Remy Stern deals a full of life, behind-the-scenes exploration of this huge, immense business—one that markets the world's such a lot outrageous items utilizing the main outrageous strategies.
Don't permit the kitschy external idiot you: in the back of the laughable demonstrations, goofy grins, and tacky discussion lies an greater than the movie and tune industries mixed. the 1st booklet of its type, But Wait . . . there is More! exposes the never-before-told tale of the infomercial and residential buying phenomenon in all its over the top glory and its meteoric upward thrust to turn into some of the most ecocnomic companies in the United States.
Along the best way, Stern information the heritage in the back of the vintage items and introduces readers to a couple of the main well-known (and notorious) pitchmen and personalities within the enterprise, together with Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He additionally offers an in-depth examine the company at the back of the camera—the canny revenues concepts, smart mental instruments, and infrequently questionable strategies agents have used to get us to open up our wallets and spend, spend, spend.
Stern's eye-opening account additionally bargains a penetrating examine how late-night tv conquered the yankee buyer and gives perception into sleek American tradition: our rampant consumerism, our hope for fast riches, and our collective dream of excellent abs, unblemished epidermis, and glowing white the teeth. either a compelling company tale and a completely pleasing piece of investigative journalism (with a marginally of muckraking and social satire), yet Wait . . . there is More! will make sure that you by no means examine these too-good-to-be-true bargains an identical manner again.
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Additional info for But Wait ... There's More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink
Yes, you may stroll prior them—we weren’t hostages—but those intimidating revenues reps weren’t going to allow you to stroll out ahead of they'd an opportunity to persuade you in a different way. After concluding his pitch, Higgins paused to offer those that had already made up our minds to shell out their money an opportunity to go to the again of the room at hand over their bank card numbers. It used to be demanding to inform what number of people signed up prompt; judging via the variety of those that have been clutching black connecté instances a number of mins later, I’d wager that thirty humans had simply surrendered $1,499. The Trump Institute had simply gathered $45,000. And one other demo may happen on the resort in 3 hours. Higgins had no purpose of giving freely the unfastened publication until eventually he attempted to promote us yet another time. This used to be the freebie, the one card he was once maintaining in his arms; he was once going to squeeze it dry. After the wave of latest clients began to dossier out of the room, he resumed his shtick. This time, although, his enthusiasm and pleasure gave technique to a very challenging promote as he mocked us for exhibiting up for a unfastened booklet yet now not having the heart to take our destinies in our fingers and make your next step. whilst he was once performed, I bought up out of my chair and headed to the go out. sooner than I acquired to the door, notwithstanding, i used to be approached by means of a revenues rep who requested me if she might seek advice from me for a second. I had visible her preventing humans the 1st time round; I knew complete good she deliberate to make a last-ditch attempt to show me right into a shopper. wearing a black pantsuit, she started out through telling me approximately herself. “I’m twenty-four. I made $151,000 final 12 months. virtually $152,000, actually,” she further, which seemed like the type of line she’d been training for weeks. She defined that she’d bought one other actual property direction that had expense her $4,000, yet that “this one is way, far better. ” I must have saved quiet, yet I couldn’t face up to talking up. If she have been making the entire cash she sought after in genuine property, I inquired, why used to be she spending her days in a vacation resort ballroom promoting the direction? “For my resume,” she stated. “When Mr. Trump will give you a task, you don’t say no,” she sneered, as though The Donald had referred to as her in my view from his Boeing 737 to implore her to affix the “Trump group. ” “So, are you prepared to sign up? ” she requested me. I informed her I wasn’t. I’d need to think about it. Then she became nasty. She advised me my indecision was once “lame. ” “When are you going to take keep watch over of your lifestyles and be a guy? ” she requested. If not anything else used to be going to paintings, maybe shaming me and wondering my manhood may well strength me into submission. “Don’t you must have cash? Don’t you will want ladies to be interested in you? ” she requested as I felt my face flush with embarrassment. i used to be so surprised through her technique, I couldn’t muster a answer. After wishing me the least honest “good good fortune in existence” i've got ever heard, she walked away looking for extra weak prey. a bit sickened through the stumble upon, I made my solution to the door, authorized my reproduction of Trump’s paperback publication, and bounded up the steps to the lodge foyer.