By Lori Anne Loeb
Timid and retiring, the Victorian housewife was once an "angel within the house," or so says the stereotype. but if this angel picked up a favored magazine--The Lady, for instance--she observed in its ads photographs of Grecian goddesses, girls warriors, queens, actresses, adventurers. those arrestingly sexual and unusually strong photos are the topic of Consuming Angels, a big exam of ways Victorian advertisements formed social values. Stylishly written and that includes seventy three reproductions, this e-book exhibits how advertisements used the hedonistic features of Victorian tradition to promote their wares, glorified consumerism, and mythologized the middle-class existence. photos of competitive girls, Loeb exhibits, performed good to either women and men. And eventually, those advertisements helped bring in the 20th century with the construction of a brand new neighborhood: the neighborhood of consumers.
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