Download E-books Consuming Angels: Advertising and Victorian Women PDF

By Lori Anne Loeb

Timid and retiring, the Victorian housewife was once an "angel within the house," or so says the stereotype. but if this angel picked up a favored magazine--The Lady, for instance--she observed in its ads photographs of Grecian goddesses, girls warriors, queens, actresses, adventurers. those arrestingly sexual and unusually strong photos are the topic of Consuming Angels, a big exam of ways Victorian advertisements formed social values. Stylishly written and that includes seventy three reproductions, this e-book exhibits how advertisements used the hedonistic features of Victorian tradition to promote their wares, glorified consumerism, and mythologized the middle-class existence. photos of competitive girls, Loeb exhibits, performed good to either women and men. And eventually, those advertisements helped bring in the 20th century with the construction of a brand new neighborhood: the neighborhood of consumers.

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