Download E-books Making The News: A Guide For Nonprofits And Activists PDF

By Jason Salzman

With the media more and more atmosphere political and social agendas, information insurance a couple of challenge may be step one towards an answer. This instruction manual, in response to interviews with media-savvy activists and twenty-five specialist newshounds, explains the way to generate information insurance approximately any reason or factor that issues you. methods to degree media occasions, write press releases, assemble media lists, touch journalists, bring sound bites, booklet a visitor on speak radio, foyer editorial writers, columnists, and photographers, and masses extra. Making the News additionally comprises distinct recommendation on how you can create newsworthy visible imagery. basic, complex, reasonable, humorous, flashy—ideas for all types of media occasions are described.

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