By Rick Greenwald, James Milbery
"Making the Technical Sale" explains the general technical revenues cycle, together with the know-how and edition cycle and how you can comprehend the growth of a sale. This actual and thorough handbook was once written from the technical revenues professional's viewpoint and anticipates the type of difficulties distinct to the technical revenues box. "Making the Technical Sale" discusses why technical revenues isn't the same as common revenues; info the complete diversity of abilities wanted through technical revenues execs; illuminates the common projects a technical revenues specialist handles; and explores the position this individual performs at the revenues group. The booklet additionally addresses the necessity for honesty and moral habit in revenues.
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