Download E-books Nike Culture: The Sign of the Swoosh (Cultural Icons series) PDF

By Robert Goldman

This ebook is without doubt one of the first to take an in-depth examine how an ads photograph works. It situates the Nike swoosh brand by way of political economic system, sociology, tradition and semiotics.

Nike Culture describes and deconstructs the subjects and buildings of Nike's ads, outlines the contradictions among picture and perform, and explores the common sense of the signal economic system. furthermore, by means of concentrating on matters revolving round representations of race, type and gender, the will for either neighborhood and popularity, and the development of game as a non secular firm, the publication deals insights into the cultural contradictions embedded in activities culture.

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