By Kathy M. Newman
As one instance of ways radio intake used to be an lively instead of a passive strategy, Newman cites The Hucksters, Frederick Wakeman's 1946 radio spoof that skewered eccentric sponsors, neurotic account executives, and grating radio jingles. The e-book bought over 700,000 copies in its first six months and confident broadcast executives that americans have been unsatisfied with radio ads. The Hucksters left its mark at the radio age, exhibiting that radio might motivate collective motion and never simply passive conformity.
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