With [Bob Schulberg's] loss of life, radio misplaced an excellent recommend and an outstanding pal. thankfully, Bob's talented son, Pete, is aware much approximately broadcasting, too either as a published newsman and a newspaper journalist protecting the media. Pete has picked up the place his dad left off, bringing the ebook modern with a ability and thoroughness i do know Bob will be pleased with. sturdy writing runs within the Schulberg kin. Radio is magic very well. And the Schulbergs, Bob and Pete, clarify how the magic works. "This is needed interpreting for all broadcasters and all revenues humans in all markets and codecs. -- Rocky Blumhagen Station supervisor KGON/KNRK Portland, OR ""Radio ads: The Authoritative guide" is a needs to learn for either neophytes and veterans of the broadcasting business." -- Jerry Feniger dealing with Director Station Representatives organization "The apple does not fall faraway from the tree! Pete Schulberg has undated his father's vintage paintings for the our on-line world period, generating a unconditionally modern e-book that keeps the 1st edition's transparent, readable presentation of these basics necessary to each broadcaster and ads expert. "Radio ads" is worth it examining for college kids and rookies to the enterprise in addition to professional execs who're searching for new principles on the best way to use radio extra successfully. This booklet is a winner!" -- Roger Baron vp, Director of Media study Foote, Cone & Belding
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