Download E-books The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led PDF

By John Abram

During this full of life and readable e-book, the authors argue that during fresh years some distance an excessive amount of has been made from patron delight, and that this has come on the cost of hard-edged consumerism. even if "the buyer is king," the 1st rule of commercial is to make cash. Pragmatic and sensible, the e-book destroys seven key myths approximately purchaser administration that experience received virtually folkloric prestige, and offers a step by step motion plan for linking customer support with advertisement targets.

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